One tool and 45 ways to gamify the world

One tool and 45 ways to gamify the world

The concept of using game techniques in marketing, education and other industries has been around for a long time: bonus and reward programs, educative games, teambuilding activities. Rapid technology development is changing people daily lives and habits, that is why many industries are seeking for easy ways to combine new tech and gamification solutions to solve a number of challenges:

  • How to attract new customers, employees, visitors
  • How to engage & retain them
  • How to entertain people and improve their experience

Why do game techniques are so powerful? When you stay up playing for a long time it is not only because of a great storyline, graphics or music, rather because you enjoy any achievement and progress you make and especially rewards you get in return of completing challenges and solving problems.

One tool and 45 ways to gamify the world OJOO 1

Now you can create your own mobile games without coding. All you need is just drag & drop your content in the OJOO Studio, choose design, add challenges and rewards. The OJOO Studio can be used in any industry in many ways and for many goals. Read further to see more features and advantages.

In this article you will find how you can embrace digital transformation and how gamified solutions can solve a number of your challenges.

Which industries can be gamified?

The answer is “any”, because the main principles of gamification are the same, the difference lies in your goals and specific elements of your target audience.

For whom would you implement gamification

Let’s break gamification into a few key components (source) :

  • Indication of gradual progress (levels, steps of the games)
  • Multiple long or short term goals (complete a challenge, answer a question, solve a problem)
  • Rewards for the efforts (badges, prizes, unlocked media or locations, new levels)
  • Rapid and clear feedback (“well done”, “your score is” or “fail”))
  • Competition (who gets the highest score, which place)

For whom would you implement gamification?

You can create games for anybody, the trick is to identify who is your audience and what do you want them to achieve.

What gamification solutions can you easily integrate?
1. Potential customers and employees: attract

By “customers” we also mean visitors to your zoo, amusement park, museum, city…Many companies are looking for standing out ways to attract people. Your product or service may be really great, but how to get people’s attention in a world saturated with messages? You can use new media to get noticed and engage your customers. The same principle of introducing new media to your communication applies if you want to attract new employees or get attention of your students.

2. Existing customers: entertain and retain

Once you’ve acquired customers you need to keep them engaged, remind them of your products and services and stimulate to purchase again. You can easily engage customers with some mobile games and reward them with reductions or real prizes. Getting to the phone of your consumers means being with them 24 hours a day.

3. Employees: motivate

As organizations become more focused on business objectives, gamification can help make workplaces better, because it promotes engagement and inspires employees to change behaviors and attitudes as a result. Games can break communication walls and create a strong bond between employees and companies.

3. Pupils: edutain

Nothing excites a kid or teen of today’s age the way games do. Unlike past generations, today’s children have games everywhere and in possibly every device they own. Gamified learning can indicate progress, give rewards which stimulate pupils to follow the course carefully and provide a relaxed atmosphere in case of failure.

What gamification solutions can you easily integrate?

As we mentioned before you can gamify any industry if you follow the basics of gamification. We have defined 9 main industries and gave 5 different examples for each industry for different audiences and different goals.

Marketing

Product launch

Competition

Product geocache

Virtual visit

Coupon hunt

School map

Classroom quiz

Tech creative minds

School info

School trip

Company visit

Creative recruitment

Instructional game

Team presentation

Employee survey

Mood map

Waiting game

Promo game

Seasonal game

Product brochure

Culture

Audioguide

Catalogue

Exhibition game

Virtual visit

Museum plan

Events

Treasure hunt

Waiting line

Conference map

Feedback

Win game

Sports

Facility tour

Fit check

Time challenge

Workout program

Orientation run

Private life

Family quiz

Bday game

Bachelor party

Treasure hunt

Family trip

Marketing

Product launch

Competition

Product geocache

Virtual visit

Coupon hunt

School map

Classroom quiz

Tech creative minds

School info

School trip

Company visit

Creative recruitment

Instructional game

Team presentation

Employee survey

Mood map

Waiting game

Promo game

Seasonal game

Product brochure

Culture

Audioguide

Catalogue

Exhibition game

Virtual visit

Museum plan

Events

Treasure hunt

Waiting line

Conference map

Feedback

Win game

Sports

Facility tour

Fit check

Time challenge

Workout program

Orientation run

Private life

Family quiz

Bday game

Bachelor party

Treasure hunt

Family trip

Which technology can you use to gamify your organization?

Which tech can you use to integrate gamified solutions for your industry? You can easily implement all gamification key points with the OJOO Studio. Moreover there is a list of advantages of using the Studio:

  • Super easy: just drag & drop your content
  • You can customize anything: include your logo, audio, select a theme and many other game elements
  • You can gamify anything you want with any of 14 challenges
  • Reward your players with real prizes, reductions or virtual badges
  • Leaderboards, let your players see their scores and places

Do you want to gamify your life, company or event? Go to the Studio and try it yourself for free or contact us if you want a custom solution.

Kate Kazakova
kate@ojoo.com

I'm a marketing manager. Love numbers, running and eating healthy.